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Cadillac Adopts Apollo Program Playbook to Assemble Team from Nothing for Australian Startline.

A little more than one year in the past at the Las Vegas Grand Prix, Cadillac were at last given the green light as the world of Formula One's newest participant for the 2026 season. Building the organization from nothing has entailed a frenetic operating tempo that the principal, Graeme Lowdon, has equated to the Apollo program. As Formula One converges on Las Vegas this race weekend, the team are aware the clock is ticking.

The Race Against Time to Melbourne

At the final race of the season to be held in the United States, with just over 100 days to go before they make their debut for the maiden outing in Australia at the 2026 season opener, Cadillac have made significant progress but, in what must seem like a monumental challenge, they are cognizant there will not be sufficient time.

The technical director, Nick Chester, became part of the newly formed operation in early 2023 soon after it was formed, when the squad were without even an approved entry. He has been at its center ever since and enjoys a amused expression when reflecting on the experience.

“You can have five minutes looking back at what the team has achieved and say: ‘Incredible, isn’t this fantastic what the team has created in a short three-year period,’” he says. “And then the very next instant you consider: ‘Well, there is still a great deal to do.’”

An Unprecedented Challenge

The CTO enjoyed success at the Renault team in the driver Fernando Alonso's victorious campaigns of the mid-2000s and was in command of engineering strategy at the then-new Mercedes Formula E team, but no previous experience has been quite like the task of introducing the quintessentially American Cadillac marque, a factory team supported by the parent company, GM, into the pinnacle of motorsport.

“Building an grand prix team from scratch, when will you ever have the possibility to do that?” he says. “It's unparalleled. In an well-set team you won't have the opportunity to change cultural approach.”

With each passing day that passes focus are more focused on the looming moment of truth in Australia and expectations are being handled.

“It's reasonable to expect that a brand-new squad coming in is going to be last but merely participating will be an accomplishment in itself,” Graeme Lowdon stated this year and while Chester shared this view he felt the squad had a statement to make as well.
“Our primary goal we intend to prove is that we should be there,” he says. “In order that we arrive and we function efficiently. We want to show that we’re a proper team executing the right things on the race track. When we prove that our credentials are solid, then we will focus on improvement after that.”

Driver Lineup and Team Building Push

In August they recruited Sergio Perez and Bottas as their drivers for 2026, a duo remarkable for their invaluable experience in performing at the sharp end in two top-tier teams, Red Bull Racing and Mercedes, and Valtteri Bottas echoed the sentiment of fighting spirit.

“Certainly, we are pragmatic,” Bottas stated. “We have a massive task to do, and it’s going to be almost certainly a challenging beginning, because it is F1. But our goal isn't to finish last. I am confident with this setup, with this group, these personnel, there is every reason that we can't manage to get relatively quickly up to the pace and enjoy some success.”

To that end staff acquisition has been in full swing, with personnel now at over 400 and intended to hit the goal of 600 members quickly. Complementing their present headquarters at the Silverstone circuit, the organization are in the phase of building an HQ at the Fishers location in Indianapolis and there is the GM works in Charlotte, where they are constructing the plant to produce the power unit, scheduled for 2029 – for now they will use power from Ferrari – and the Toyota wind tunnel in Cologne. It is a intricate organization, contrary to the direction in Formula One for greater centralisation, and has led to the new cultural approach to which Nick Chester alluded.

Space Mission Blueprint

“We've drawn heavily from the NASA moon mission,” remarked Graeme Lowdon shortly before the Silverstone race in mid-season. “We have a clear-eyed view, we know how difficult it is. The schedules, are extremely compressed. Well, we’re not putting a man on the moon, but it can seem that way.”

So they have implemented, as opposed to the traditional management structure, a decentralized management comparable to that of the space agency's, where there were a variety of specialist groups all focusing on various components of the program at a different facilities.

“When you must follow a process where an issue arises and they escalate it to their manager, that manager communicates with a supervisor somewhere else, it is relayed back, the process is very slow,” notes the CTO. “Therefore we enable people to handle things directly. Moving away from hierarchical consent for each action is so much cleaner and more rapid.”

The Future

The effectiveness of this flexible methodology will be tested in the pressure of racing next season and there is a considerable amount at stake for Formula One, too. Cadillac have recruited as their reserve driver the 25-year-old Californian Colton Herta

Written by

Brent Ross

An avid hiker and writer passionate about documenting wilderness experiences and sustainable travel practices.

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